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Squeaky, rubber Michelin Man 'Bidendum'. Made in France by Jouets Petitcollin.

Unrestored, left in barn-find condition.

Approx 8" tall. Still squeaks!

A rare item.


UK mainland postage, £6.95


While attending the Universal and Colonial Exposition in Lyon in 1894, Édouard and André Michelin noticed a stack of tires that suggested to Édouard the figure of a man without arms. Four years later, André met French cartoonist Marius Rossillon, popularly known as O'Galop, who showed him a rejected image he had created for a Munich brewery a large, regal figure holding a huge glass of beer and quoting Horace's phrase Nunc est bibendum ("Now is the time for drinking").

André immediately suggested replacing the man with a figure made from tires, and O'Galop adapted the earlier image into Michelin's symbol.

Today, Bibendum is one of the world's most recognised trademarks, representing Michelin in over 150 countries. According to Michelin, a study showed that 90% of the world’s population could instantly recognize him.


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Squeaky Michelin Man 'Bibendum'

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