Jaguar Daimler, Sales Reception, dealership illuminated sign. Double-sided. 
Made from perspex surround-case, with securing hooks.  Circa 1980s.
This is a rare dealership sign which would have been displayed in a promenient area in the Jaguar dealership. An ultimate man cave item!
 
Dimensions: 94w x 55h x 18d cm
 
The Daimler Motor Company Limited, was an independent British motor vehicle manufacturer founded in London by H. J. Lawson in 1896, which set up its manufacturing base in Coventry. 
After early financial difficulty and a reorganisation of the company in 1904, the Daimler Motor Company was purchased by Birmingham Small Arms Company (BSA) in 1910, which also made cars under its own name before the Second World War.
BSA sold Daimler to Jaguar Cars in 1960 and Jaguar briefly continued Daimler's line adding a Daimler variant of its Mark II sports saloon. Jaguar was then merged into the British Motor Corporation in 1966 and British Leyland in 1968.
Under these companies, Daimler became an upscale trim level for Jaguar cars except for the 1968–1992 Daimler DS420 limousine, which had no Jaguar equivalent despite being fully Jaguar-based. When Jaguar Cars was split off from British Leyland in 1984 it retained the Daimler company and brand.
 
source: https://en.wikipedia.org/wiki/Daimler_Company (edited)